Our brains take shortcuts. In traffic those shortcuts can be dangerous. Learn the most common cognitive biases and how to counter them.
Typical traps
- Inattentional blindness – you look but do not see
- Normalisation of risk – risky behaviour becomes the norm
- Group pressure – copying others in traffic
- Overconfidence – believing you are better than average
- Automation complacency – over‑relying on driver assistance
Environment and psychology
Weather, time pressure and complexity increase cognitive load and error risk.
Technology and safety
Use ADAS as support, not a substitute. Stay in the loop and keep hands and eyes engaged.
Build safer habits
- Plan and leave margins
- Scan for vulnerable road users
- Challenge your own assumptions regularly